CHAPTER 11
THE MANNER IN WHICH SCIENTOLOGY IS ADVERTISED.
11.1. Scientology organizations both in the Republic of South Africa and abroad follow
a vigorous advertising policy. In respect of the year ended 31st December, 1968, the audited
accounts of the Hubbard Scientology Organisation in South Africa (Pty.) Ltd., reflect that an
amount of R8 741,50 was expended on advertising whilst in respect of the year ended 31st
December, 1969, the audited accounts of its successor, the Church of Scientology in South
Africa (Pty.) Ltd., reflect that an amount of R13 864,70 was expended on advertising, printing
and publicity. More recent audited accounts have not been submitted to the Commission. Mrs.
J.P. Lacey, in her capacity as the Assistant Guardian of the lastmentioned company, mentioned
six methodsø by means of which Scientology is promoted:
(a) By word of mouth.
(b) By letter writing.
(c) By periodic open Meetings or Congresses.
(d) By occasional advertisements in the press.
(e) By distribution to its members of the monthly magazines
"The Auditor" and "Understanding".
(f) By publicising Sunday services.
Promotion by word of mouth.
11.2. Scientologists who testified before the Commission usually spoke well and with
confidence. They were keen to extol the virtues of Scientology and were by no means withdrawn.
Individual scientologists who are devoted to their cause - a quality which amongst them seems to
be widespread - undoubtedly constitutes one of its important advertising channels. As long ago
as August, 1964, a contributor to the Auditor, Mr. Reg Sharpe, wrote:
"Apart from open lectures there is much dissemination that can
take place by individual Scientologists whether they be on a post,
in an organization or working in the field."1
Promotion by letter writing.
11.3. (a) The thorough manner in which this method is employed is demonstrated
by the undermentioned letter which is self-explanatory:
________
1Hare, Fred: Editor: The Auditor No. 3. August 1964. Scientology Publications Limited, East
Grinstead, Sussex, England, p. 14.
øA memorandum submitted as an Exhibit and the contents of which Mrs. Lacey confirmed in her
evidence - Record of evidence, Vol. 52, pp. 69-71.
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